Good ideas are common – what’s uncommon are people who’ll work hard enough to bring them about.
– Ashleigh Brilliant
With such a complex and interweaving group of clients, markets and their respective needs, CMC’s approach to marketing is simple: exposure. Whether this means a grass roots campaign including knocking doors and hand-written notes, monthly mailers, or media placement in magazines and publications, what CMC embraces is the concept of being agile and customizing the messaging as needed. In fact, we take our marketing so seriously that we’ve added a dedicated team member specifically to meet our high demands. The results include, but are not limited to:
- multiple touch direct mail campaigns for current database and farms
- a revitalized digital presence including twitter, facebook, and email campaigns
- building an arsenal of local media outlets throughout Southern California
- a networking program among other brokers/agents for better access to surrounding markets
- a referral/loyalty program designed to live on it’s own
- new business efforts with both long-term and short-term goals
Growing CMC ultimately equates to better exposure for our clients, and allows us to better service them, tailoring the marketing to fit their exact needs.